Saturday, June 12, 2010

What is SEO?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing ("SEM") which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

2 comments:

  1. This post about Search Engine Optimization and Facebook is very informative and containing upon the working of Search Engine Optimization and Facebook help for increasing the traffic towards the website. ColibriTool helps you to get more traffic towards your website through the white hat SEO method. There are different plans are available for Colibritool.

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  2. Nice to know about the basics of SEO. Thanks for your time and effort. What do you use for your SEO works? Do you have any special tool for that? I use ColibriTool for all of my SEO works like keyword researching, Backlink monitoring and so on. It's really a great tool. I tried others from internet but never found one like colibri. Wanna try ? here you go http://colibritool.com

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