Monday, July 19, 2010

Top 7 SEO Mistakes That Will Kill Your Blog

Blog is your "window to the world". It's your way to showcase what you are all about and our way to see if we want to have anything to do with what you are all about.

Moreover, correctly set up, your blog can be a wonderful way to generate great amounts of targeted traffic, introduce your primary opportunity, make a few dollars to fund your business - you name it, the possibilities are endless.

So why would you want to kill this wonderful creation of yours?

Why would you want to tell Google "Step away, big boy; there is nothing for you to see here"?

Why would you want to commit blog suicide?

Unless you have no idea what I am talking about…

Well, allow me to introduce you to your blog's worst enemies:

Top 7 SEO Mistakes That Will Kill Your Blog Traffic

1. meta name="robots" content="noindex,nofollow"

This is your way of telling Google "I don't want any blog traffic from you". Your URL will still get indexed, but you'll never get ranked for ANYTHING. And, oh yeah, spam bots will still crawl you though.

How do you avoid this blog traffic mistake?

Make sure your privacy setting are set to "visible to everyone".

It will look something like this:

Privacy Settings
Blog Visibility
(X) I would like my blog to be visible to everyone, including search engines (like Google, Sphere, Technorati) and archivers and in public listings around this site.
(_) I would like to block search engines, but allow normal visitors

You'd think it's a newbie mistake, but let me warn you, I saw several SEO blogs that made the same mistake - most likely, by mistake. Even I made sure mine were set correctly after I read their posts!

2. meta name="description" content="MLM, mlm, Mlm, MLM blog, mlm blog, blog mlm"

Why don't you just put in there "SPAM, Spam, SPam, more spam"?

This is the description that will show up in Google search results; it is your chance to lure your potential blog traffic to your page, so use it wisely!

Worse come to worse, keep it empty, in which case the search engines will simply pull an excerpt from your content.

3. meta name="keywords" content="MLM, mlm, Mlm, MLM blog, mlm blog, blog mlm"

Look out, Google, potential spam on this site!

Meta keywords do not count toward Google search engine rankings any longer, despite the fact that some people still believe that your meta keywords need to match your page keywords. Not so, not any more.

Another newbie mistake on the topic: when you add all your keywords in meta keyword tag (especially if you actually did some keyword research and found some great money keywords), any of your competitors can easily look them up through your page source. So you are basically saying to them "Be my guest, see what my best keywords are!"

Keep your keywords to yourself!

4. meta name="generator" content="WordPress 2…"

Now you are simply inviting the hackers in by announcing that you are using an older version of Wordpress.

Wordpress always recommends an upgrade to the newest version (I know, I know, nobody wants to mess up their blog upgrading to a new version, but it has to be done, trust me. Learn to back up regularly.)

Plus, Technorati might deindex your blog if you are running an older version.

1 comment:

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