Black hat SEO (Search engine optimization) refers to the use of different techniques that the search engines deem as deceptive and unethical. Utilizing this technique renders your web-site susceptible to a variety of consequences-lower rank or getting banned-a lower rank or disappearance in the search results. Why do search engines punish sites that implement black hat SEO techniques?
Keep in mind that trying to rank in unrelated search terms is not the only reason why sites get banned or penalized. In fact, trying to rank for keywords that are directly related to your site while employing techniques that exploit the flaws of the search engines is still thought about black hat.
First and foremost, Google wishes to provide relevant information, from reputable sites, to their users. sites that implement black hat SEO techniques manipulate or misrepresent the relevance of their site by taking advantage of the flaws of the search engine algorithm to be on top. For example, some people set up an web-site about puppy training and then inject an invisible part of the page with texts that are related to weight loss products in the hopes that your site will show in the search results of individuals who are looking for slimming products.
In the 1990s, plenty of site owners realized that repeating their target keywords a couple of times in their meta keywords permitted them to rank higher in other search engines such as Yahoo, Alta Vista and Infoseek. Google's success, however, came because of its resistance to these types of manipulations. However, they were not completely invulnerable to stated manipulations.
Here are some black hat SEO techniques that you must be aware of if you need to save yourself from being sanctioned:
Black hat SEO techniques are not limited to the list mentioned in here. there's some black hat techniques that could be a combination of seven or more of these listed techniques.
1. Keyword stuffing- This can be likened to spamming of keywords in your site. The keywords appear forcedly injected in the title tag, headers and other relevant parts of your web-site. there's no coherence at all and often times it no longer makes sense.
3. Doorway pages- these are pages that are filled with keywords (keyword stuffing) and/or invisible texts. seven times you see this type of pages you can identify it right off the bat because the only coherent words here are "click here" or "enter the website".
2. Inclusion of invisible texts within the website-this is performed by deliberately setting the texts in the same color as your page's background. Also, this can be done by using CSS to block element at the front of those self same texts.
4. Registering in forums and configuring your signature by placing as plenty of links as feasible. Afterwhich, posting random and short messages such as hello, smileys, nice day and the likes in the hopes that you can generate heaps of clicks. often times some people even post several links on threads thinking that they can get away with it, scot-free. Well no, you won't-forum administrator will ban you right off the bat, this is what you'll get.
5. Doing the same technique, in the earlier number, on weblog comments.
Did you notice that black hat SEO techniques appear to involve lots of "repetition of something"? For example: repetition of posts and comments, repetition of keywords, developing web pages to get indexed by the search engines and the like. From this you can conclude that black hat SEO is a kind of spamming. there's one exception though and that is the use of invisible texts. However, if the invisible texts consist of several keywords, it is still counted as spamming. Due to these facts, black hat SEO is otherwise called spamdexing which comes from the root words spam and index.